In an industry often focused solely on surface transformations, one woman is using beauty to spark something much deeper—empowerment, confidence, and change. We sat down with Autumn Brockman, founder and CEO of ARock Beauty and Wellness, to discuss her rise from humble beginnings to becoming a beacon of mentorship and innovation in the beauty world.
Q: Autumn, ARock is making waves in the beauty and wellness space. What inspired you to start this brand?
Autumn Brockman: Honestly, I started ARock from a place of deep purpose. I was born into poverty and faced more than my fair share of obstacles. But I refused to let those circumstances dictate the course of my life. I knew I was meant to do something bigger—to help others find their confidence and well-being. ARock was born from that calling.
Q: Your story is incredibly powerful. How did you translate personal adversity into business success?
Brockman:
It came down to faith, manifestation, and grit. I didn’t want my past to define me—I wanted it to fuel me. I believed that if I could build something from the ground up with integrity and intention, I could create something truly transformative. That’s how ARock became not just a brand, but a mission.
Q: ARock just entered its eighth year. What has been the driving force behind its growth?
Brockman: Consistency and staying authentic. In an industry that’s always evolving, it’s easy to get swept up in trends. But ARock has always stood for real results and genuine care. I’ve built it on quality, innovation, and lifting people up—whether that’s through treatments, mentorship, or helping clients rediscover their glow.
Q: Speaking of mentorship, you’ve now launched franchising. What made you take that step?
Brockman: I’ve always believed that success is sweeter when shared. I don’t have a selfish heart—I love watching others succeed. Franchising ARock means giving others a proven system to build something meaningful for themselves. It’s about more than beauty; it’s about giving people a chance to change their lives.
Q: Your slogan is “Inspiring confidence.” What does that mean to you?
Brockman: It’s the heartbeat of everything we do. “Inspiring confidence” isn’t just about how someone looks—it’s how they feel. It’s about empowering people from the inside out. Whether a client walks out of the spa glowing or a franchisee starts building their dream business, that confidence is what I’m most proud of.
Q: You also have a background in modeling. Has that influenced your approach to beauty?
Brockman: Absolutely. Modeling gave me insight into both the pressures and the power of beauty. I retired from it in 2011, but the lessons stayed with me. I’ve brought that perspective into ARock—understanding that true transformation combines outer results with inner strength.
Q: You’ve received major accolades recently. How does it feel to be recognized?
Brockman: It’s humbling. Awards like the BNS Best in Business and the United States Assessment Award validate the hard work, but what matters most to me is the impact we’re making. Every client smile and every franchisee’s first milestone—that’s the real win.
Q: What’s next for ARock and for you personally?
Brockman: This is only the beginning. I want ARock to continue growing, not just in size but in significance. I’m committed to leaving a legacy of empowerment, inclusivity, and excellence. There’s still so much more I feel called to do.
With her unwavering commitment and bold leadership, Autumn Brockman is proving that beauty can be a gateway to empowerment. ARock isn’t just changing faces—it’s changing lives.
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